Laying The Foundation For Self-Perpetuating Traffic

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What if you had traffic that not only was able to sustain on it’s own, but was able to grow on it’s own? Would it really matter if you had to sacrifice a significant amount of affiliate income per user, if in exchange you got this unlimited, self perpetuating traffic?

With Self Perpetuating traffic, you have more and more traffic  from all sorts of different directions.

If you had the choice to have made $100 per visitor with 1,000 visitors a year and shrinking, or .01 cent per visitor with more and more visitors every day, which would you choose? I don’t know about you, but I’d take the .01 cent per user with guaranteed unlimited traffic. That way I can leave the site and go onto the next project, and set up another one, and when I come back, I’ll have more earned overall anyways. In the long term, it would be way better. although setting your traffic up to receive money first and traffic second seems like it would be the same, the order matters.  Growth is necessary.  You cant earn from 0 visitors, and you will only have a limited blog if you aren’t using your traffic to grow.

You may have heard of the question, “Would you rather have a penny that doubles every day for 30 days, or a million dollars?” Well the doubling penny would be worth 5.37 million at the end of 30 days.
This should be a major lesson to you, in the long run a small company with consistently large growth, a website with increasing amounts of visitors, is better than a large one with small growth, a somewhat major website that’s losing subscribers.
It also should stress the importance of developing a strong foundation, a base, for your virtual empire. Traffic in the end is the only thing that really matters. At some point or another, you have to have traffic. Sure there’s some sites that can have membership sites, and get a ton of traffic and a ton of lifelong members, but slowly after time they will unsubscribe, and in the long run although you will get quite a bit more vs someone who sold one time products, your revenue will go down to zero eventually. No site can ever survive without traffic legally. Even people that do a lot of JV deals and collect royalties for developing products need traffic. They might not need it to their site, but they still need traffic.
But revenue on your site? You don’t really need it. This is a shock to most people, but it’s true. Look at youtube… they gained no revenue at all, then they turned around and sold it to google for 1.6 BILLION dollars.

Youtube didn’t have any of this cash comming in until after they grew like crazy.  When they sold… BAM! HUGE cash windfall!

Youtube was one of the highest, fastest growing companies there’s ever been, but it had absolutely no revenue… however it had millions of daily viewers, and had billions worth of potential. The other major “growth” web based company that youtube rivaled at the time for accelerating growth is myspace. This grew like crazy and at first they didnt use ads yet were able to sell their site for a huge sum of money.
The facts are simple. If you can build a large base of potential clients, customers, and people that other companies will pay for, you can earn massive amounts of money. It’s up to you on whether or not you want to ever sell anything to the people on your site. If you want to focus on growing your business as large as you can until growth slows and then sell it and take the huge windfall of profits, that’s totally fine. For me, I like the idea of eventually owning an asset that pays out money monthly, and I’d rather hire some consultants to help me generate profit streams and increase my profits once I’ve grown the business to a size I’m content with.
Unfortunately most people are going to have to have SOME money coming in to pay for hosting costs and other things. But if you can at least pay a years worth without collecting revenue, you may want to consider it. You should probably consider using a strategy that involves building up one part of your site for traffic, such as a blog for unlimited traffic, while you collect revenue from your home page. I have created a plan to build up this blog, develop it, add all the plugins, track my traffic, add several sources of traffic, and really focus a lot on building the systems that will help my blog grow.

Aside from buying a site that has already developed and shown that it can grow on it’s own, the initial startup method for a successful web business should ALWAYS be something very similar to…

• Build traffic streams
• Build Content
• Lay Foundation for Repeat Traffic
• Build more traffic streams
• Convert traffic into more traffic or as some say “go viral”
• Continue to increase rate of growth
• Leverage other’s traffic
• Profit

Profit should essentially be the last priority. I know that a lot of people will think that this is crazy, but keep in mind before every great economic boom people were considered crazy.  Donald Trump was considered nuts to keep building in the 80s when everyone was going bankrupt, People who said that the dotcom bubble would not last were nuts, people who worried about a great depression would have seemed absolutely looney, people that thought the titanic could sink were “crazy” It takes a little bit of a “contrarian” attitude to REALLY succeed big time. The fact is, although profit is nice, and for some it is neccesary in order to maintain the operating costs of their business, every bit of space on your website can be used for either traffic or growth.  Either one is better than nothing, but until you’ve grown large enough that you can leverage your profits, in the long run, it’s best to focus in on growth and building systems for the website to expand.
This can mean several things, but just what, exactly?
In the next post I’ll talk about more of the specific things you can do to lay the foundation and grow your blog, and use your growth to increase the rate of growth

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