Posting with Purpose

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Every post you make should absolutely 100% have a purpose to it. A purpose that will directly and/or indirectly achieve the results you are looking for, and the goals you have set. Everything you do should work towards achieving your clear vision that you have set.

As an affiliate you are trying to sell a product, but that does not mean that every post has to be designed specifically to sell. In fact, if it is, you probably won’t sell.

There are many things that are important when it comes to running a successful blog, and there are many things that you want to accomplish.

You want people to either buy from you, or buy from the people you reccomend.

In order for that to be possible, people must trust you

One of the things that must happen for people to trust you is for you to have a good name that everyone knows that people can associate with someone they trust. You want everyone in the world to know your name and associate it with something great. That’s branding, and it’s important.

In order for that to happen, you have to have people talk about you and/or visit your site. So you also want everyone in the world to come to your site consistently.

But in order for all of this to happen, you must initially have traffic growth, and you must also have repeat visitors. You must first set up the systems, and lay the foundation for self perpetuating traffic.

A lot of times, you can accomplish a lot of those at once. For example, I have begun the process of slowly but surely developing trackbacks from all the major sites. That’s great because it helps me leverage other’s traffic, and attract traffic from different groups of people that may find my blog interesting. But don’t think for a second that that’s the only reason I am doing it.

You see, I am eventually going to create a post that lists the top bloggers, and a brief description of who they are, and what they do. This will of course be a great piece of linkbait, which I’ll be talking about later.

But regardless of how it brings traffic, none of that matters, unless it’s useful to you, the visitor. As this is a blog that teaches you how to get traffic, how to develop and grow a business, I have to find a way to teach you that.

Well what better way to do that then to actually show you what people have done to become successful? If you can’t do something, find someone who can and model it.

Also, I’m probably developing your trust, because I’m showing you that I am aware that I don’t know everything, and I’m certainly not the absolute expert of the field. I’m also showing you that I know what people are saying because I actually take the time to read it. I’m going to constantly be referring to what other people that are much more well known and more respected by the community then myself.

In addition, I’m learning as I’m teaching. I think you remember what you learn like 4 times more when you teach it, and teaching is the best known strategy for learning.

Aside from all of that, I’ll be showing you what I’ve observed. That all the major successful blogs get a large percentage of referrals, from one way or another. Whether they utilize social bookmarking, or widgets like blogrush… whether they get traffic from traffic exchanges, or other blogs, whether they have the RSS feed clearly visible, or sticky content that keeps people coming back, whether they have a free viral ebook, an interactive forum, or something innovative, whether they use pictures to keep attention, or they constantly have new quality content, or whether they linkbait all of the time, or utilize SEO, they’re all doing things that not only bring in traffic, but that keep that traffic going, and having systems in place that convert that traffic into more traffic.

If you don’t have at least 5 “purposes” that your blog post accomplishes in one way or another, you probably shouldn’t even bother posting it.

What does this post accomplish?

1) Adds Value to the reader that’s always going to be #1

2) Develops a relationship and gets the reader thinking on the “same page”

3) Adds quality content that could possibly be linked to

4) increases the chances of being linked to due to plugins

5) Adds another chance for someone to take an action such as clicking on blogrush or signing up for my newsletter (not currently up)

6) Creates another page for the search engine

7) Gives me something to refer back to later which will add another backlink as well as a trackback from myself.

Provides a backlink to the post “Develop a Clear Vision - Start With The End In Mind, and also the 21 steps to business automation.

9) Makes you read over the post twice as you realize #8 is actually incorrect as “21 steps to business automation” was not linked to in the actual post… but it is now in #8

10)Makes you wonder if I’m telling the truth in post 9, and reinforces that you read over the post again, and glance back noticing 2 links, even though they are both different one is about traffic.

11)etc

You’ll also notice that because of plugins added, it gives people the opportunity to click on widgets, download the PDF version of this post and refer to it later or pass it around, it gives them the chance to check out a blogrush post, it gives them a chance to look at the “related posts”, and it gives them the chance to add this post to social bookmarking sites.

You should always be looking for additional ways to post with purpose, and reviewing pluins that you can install to instantly add purpose to all of your posts at once.

convert this post to pdf.