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In the business world, referrals are often what keeps struggling businesses going when the economy suffers.  The major referrals will either keep them going strong, or at least allow them to survive until the economy turns around. 

In The world of the internet, It works the same way.  The only difference is, referrals come in different kinds of ways, and are harder to come by.

You should absolutely NEVER sacrifice the possibility of a referral in order to save time or gain money.  Cutting shortcuts like these can destroy your business, and absolutely limit it before it ever gets a chance to get going.  Of course, if you are persistant, and willing to keep building your site, even when challenged, and put down, or told you can’t do it, you will eventually succeed, but why choose a bumpy, windy path everyone else is following when there’s a path that’s already been cleared away for you?

When other websites were focused on selling their services, and profiting youtube was focused on building content.

When other people were trying to create overnight success, amazon, was building it’s foundation.

When people were trying to make the quickbuck on ebay, or the next hottest thing, the founder of facebook was creating his own network just to keep in touch with his friends.

When people were becomming overnight successes in the stock market before the dot com bust, Warren Buffett was sticking to his principals of finding  undervalued successful businesses, and slowly, but surely, growing his wealth.

Myspace did no advertising, but they had a commitment to excellence, and remained focused on generating referrals.

Legendary consultant Jay Abraham focuses on referrals, and being so focused that you do every possible thing you can to get the word out.

Steve Pavlina didn’t listen when people said “choose a small focused niche”, and was too busy focusing on adding as much value to the reader that he could.

When you focus on growth and referals in your own unique way, you will continue to experience rapid growth, and your potential for earning will become that much greater.   Once you can no longer grow your potential at the same rate, now your goal becomes either finding new ways to grow your potential, or living up to the massive potential that your site has.

The important thing is not always noticable or something that you can track.  What happens AFTER someone comes on your site? Do they tell their friends? Do they run away and never come back? Do they come back every day? Do they go and search for you, do they add you on a social networking site?

I think it was Brian Tracy that said when you start to ask yourself the right questions, you will start to get the right answers, you want better results, ask better questions

If you make a committment towards growing your site and increasing it’s value, you will start to see some serious results.

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In the last post I stressed the importance of laying the foundation for traffic, and setting your blog up for growth. In this post I’m going to explain to you what I mean by that, and specifically what you can do.
Laying the foundation for your success means that you set it up so that a visitor comes to your blog, and they are not only able to do several things which bring you more traffic, but a very large percentage of them do. It not only means that the rate at which your visitors come back to the blog is high, but the rate at which NEW customers and viewers come to your page as a result of some action that your visitors took. Also, the visitors will perform some action a high percentage of the time that will bring you more viewers. SO not only do those actions they takee lead to a lot of viewers, but they take that action a large percentage of the time. In addition, they visit the blog frequently so they are able to perform those actions, and every vieewer views more pages so they are able to perform those actions on nmore posts.
One big example of how this is done is social bookmarking. Lets say you have a stumbleupon button and a digg button on every one of your posts. These are buttons that you will use to attract attention from these social bookmarking sites. Basically social bookmarking means that people can submit your content to be seen by others within that network. For example, if you saw a website that you liked, you would press the social bookmarking button, and it would be added to the database for other to view. The more adds it gets, the more times it’s added or marked to indicate people like it. Generally the more people that like it, the more traffic it gets.
Do not look at your visitors as potential dollar signs. Look at your visitors as potential future customers.
There’s an old saying, “word of mouth is the best form of advertisment… just don’t tell anyone”
But look at youtube a site where absolutely NO advertisement was done for it, nor did they do any advertisments. But they made it as simple as anything else for people to tell their friends about it. Much of youtube’s success has to do with the ability for people to post youtube videos in their myspace pages without really knowing programming. They have an “email to friend” button, they have a “link to friend button” they have buttons to favorite the videos, they have buttons to subscribe to users, they have a button to rate it so the community ccan tell others, they have “related videos” and “more videos by this user” to keep people on their site, they have a network community for others to interact… They have groups and chanels, they have their own search engine, and they really have it all down just great.
So on your blog, you’re going to want to encoorperate as much of this as possible. Model your blogs after the things that made sites like youtube and myspace so successful. Create tell a friend scripts, use related posts plugin for your viewers to see more pages, use social bookmarks as another way for them to “tell a friend”, have an autoresponder email, have RSS feeds, have all the right plugins, have different ways to generate more content based pages on your website without having to do a lot of work, try to generate a “network” of followers that will help you generate links, and make your posts easy to share, and make your posts easy to email to others.
I wanted to describe all of the steps in full detail in this post, But I have decided to break the posts up into several parts. Instead, I will be creating another post listing a step by step version on how you can set up your blog.

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